Setup Territories

To set up enrichment, scoring, and signals, Starbridge requires you to create at least one buyer list.

Most teams start with either a Dynamic buyer list (broad segmentation using Starbridge data) or a Static list from CSV (your existing territory/account list).

1. Create a new buyer list

   Navigate to the Buyers tab and click Create new buyer list:

   

   
2. Choose the buyer list type

   Dynamic buyer list

   Use this when you split territories by state, population, enrollment, budget, or other simple groupings—and you want to use Starbridge’s account coverage rather than a list you maintain yourself.

   This creates a group of buyers in Starbridge that your searches and enrichments look across. Examples:

   • Universities above 5,000 enrollment
   • Cities with budgets above $10M

   For your first buyer list, start broad: the most encompassing list of buyers you could plausibly sell into.

   

   

   Custom territories

   Use this when territories can’t be represented with a simple filter (e.g., a rep owns a custom set of districts).

   

   Need help setting up territories? Your CSA can also use our API/backend to carve more custom buyer lists for you.

   Static list from CSV

   Use this when you already have a curated list of accounts/buyers and want Starbridge to operate on that set.

   If you’re not sure what CSV format to use, reach out to your CSA for a recommended template.