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Documentation Index

Fetch the complete documentation index at: https://hc.starbridge.ai/llms.txt

Use this file to discover all available pages before exploring further.

An extremely popular bridge is an account scoring + account enrichment bridge: that unifies all of the unique data in Starbridge with data in your CRM to create a tiering model for what accounts to focus your sales efforts on. For example: many teams split their accounts by Tier 1 = highly manual personalized outreach & cold calls, while Tier 2 and Tier 3 is more bulk AI personalized outreach. You can split this however works best for your team depending on its size: but either way, having a clear sense of “what a good account looks like” and then being able to automate and score how well a given account fits your definition is incredibly valuable. Example: I sell Student Success software to Higher Education. For each account I want to look at the upcoming contract expiration, last instance of an RFP, enrollment size, competitor presence, endowment, ERP system, graduation & retention rate - and then roll that up into a score - while keeping each of the individual fields enriched in my CRM. Example of account scoring framework that you can define in Starbridge.
1

Create a Buyer List of accounts to score

Buyer list creation for account scoring
More on buyer lists: Setup a Buyer List
2

Add the most relevant columns to your Buyer Bridge

For a comprehensive explanation of available columns, see: How to Create a Bridge
Adding columns to a Buyer Bridge
3

Create a scoring column (using your rubric)

We recommend using the AI column generator to iterate on a scoring definition. The most important thing is to come with a strong point of view on what a “good account” looks like and reflect that in your scoring prompt.
Creating a scoring column for the bridge
4

Sync scoring and key fields to your CRM

Sync the scoring field and each individual account field of interest to your CRM: Syncing to Your CRM (SFDC or Hubspot)
Use case example: https://starbridge.ai/use-cases/build-a-predictive-account-scoring-model
Example scoring rubric you can plugin to score in Starbridge: Scoring Rubric
Note: Buyers will not appear in a Consumer’s Feed or Email Digest as signals, but consumers can see buyer bridges that you share with them in the Bridges page.